Electric toothbrush market seen reaching $5.62B by 2030

The global electric toothbrush market is projected to rise from $3.81 billion in 2025 to $4.12 billion in 2026, with The Business Research Company forecasting continued 8.1% annual growth through 2030. The report points to rising oral-health awareness, dental-tech innovation, e-commerce expansion and demand for smart, premium devices as key growth drivers.

Why it matters: - The electric toothbrush market is expanding as consumers spend more on preventive oral care and upgrade from manual brushes. - The category’s growth signals broader demand for connected personal-care devices, premium dental products, and sustainability-focused oral care options. - The market’s scale matters for manufacturers, retailers, and digital commerce channels that compete for share in a fast-growing category.

What happened: - The Business Research Company released its Electric Toothbrush Global Market Report 2026, covering market size, trends, and forecasts for 2026-2035. - The report values the market at $3.81 billion in 2025. - The market is projected to reach $4.12 billion in 2026, reflecting 8.1% annual growth. - The same growth rate is expected to carry the market to $5.62 billion by 2030. - The report was issued from London on August 5, 2026.

The details: - Rising consumer awareness of oral hygiene is one of the main drivers behind the market’s recent expansion. - Higher disposable incomes are also supporting adoption across global markets. - Expanded access to electric oral care products has helped widen the customer base. - Organized retail networks have contributed to stronger product availability. - The report identifies growing adoption of smart, connected oral care devices as a major future driver. - Premium dental products are gaining preference among consumers. - E-commerce expansion is expected to support further sales growth. - Interest in sustainable personal care products is increasing. - Ongoing technological innovation is shaping the next phase of product development. - The report highlights increased use of sonic and vibrational technologies. - App-based monitoring features are becoming more common. - Rechargeable toothbrush models are more widely available. - Oral health awareness campaigns are expected to remain part of the market backdrop. - The report defines an electric toothbrush as a rechargeable battery-powered dental cleaning device that moves bristles to clean teeth, gums, and the tongue. - The report says the technology removes plaque and reduces the risk of gingivitis. - The report says electric toothbrushes provide more efficient cleaning than manual brushing. - North America held the largest market share in 2025. - Asia-Pacific is expected to be the fastest-growing region over the forecast period. - The report also covers South East Asia, Western Europe, Eastern Europe, South America, the Middle East, and Africa. - The 2026 report includes market attractiveness scoring, TAM analysis, company scoring matrix graphics and tables, Excel-based forecasting dashboards, market hotspots infographics, key technology and future trend analysis, plus updated graphics and tables. - The report offers a free sample at Download a free sample of the electric toothbrush market report. - The full report is available at View the full electric toothbrush market report.

Between the lines: - The forecast suggests the category is moving from basic oral care toward more tech-enabled and premiumized products. - North America’s lead indicates mature adoption, while Asia-Pacific’s growth outlook points to the next big expansion market. - The report’s emphasis on smart features and sustainability suggests consumer expectations are widening beyond cleaning performance alone.

What's next: - The market is expected to keep growing at 8.1% annually through 2030. - Competition is likely to intensify around connected features, rechargeable designs, and e-commerce distribution. - Regional growth in Asia-Pacific may become a key watchpoint for brands seeking the fastest expansion. - The industry’s next phase will likely be shaped by product innovation and consumer health awareness.