Creek Equity targets Michigan founder-led businesses

Creek Equity, the Bloomfield Hills private investment firm led by Scott Zack, published its investment principles and launched a new website on October 12, 2026. The firm says it is looking for essential-service companies with $1 million to $10 million in EBITDA, plus earlier-stage ventures and founder-led businesses across Michigan.

Why it matters: - Creek Equity is positioning itself as a long-term capital partner for Michigan founders, family owners and operators who want more than a standard buyer. - The firm’s focus on essential services and recurring revenue points to businesses with steadier cash flow and more durable demand. - Its emphasis on control deals and selective minority stakes could make it a fit for owners weighing succession, growth capital or partial exits.

What happened: - Creek Equity published its Investment Principles and launched a new website on October 12, 2026. - The Bloomfield Hills, Michigan private investment company is owned and led by Scott Zack. - Creek Equity said it invests its own capital rather than money from a fund. - The firm says that structure lets it hold businesses for the long term and act when a decision is right. - Creek Equity works in three ways: founding new companies, backing founders at the earliest stages and acquiring established businesses with loyal customers and room to grow.

The details: - Creek Equity’s published criteria center on essential-service businesses with durable, recurring revenue. - The firm is targeting established companies with $1 million to $10 million in EBITDA. - Creek Equity also is open to earlier-stage ventures with a proven customer need. - The firm prefers founder-led and family-owned companies run by people of integrity and discipline. - Creek Equity generally seeks control positions, while also considering meaningful minority stakes when a founder wants a partner instead of a buyer. - The firm’s reach includes business services, logistics, the built environment and consumer brands. - Creek Equity operates under a written Investment Policy Statement adopted by its Investment Committee. - The firm holds capital in tiers with different purposes, including multi-generational core holdings and a liquidity reserve. - Every direct investment goes to the Investment Committee with a written memo. - Creek Equity’s portfolio includes Avenix Medical Group, Avenix Solutions Group, Movanti Group, Blue Cypress, Total Routing Solutions and Creek Capital Advisors. - Avenix Medical Group is described as a healthcare supply chain partner for hospitals and health systems. - Avenix Solutions Group is described as a procurement and supply chain partner for automotive, healthcare and hospitality. - Movanti Group is described as a transparent pass-through pharmacy benefit manager for employers and unions. - Blue Cypress is the firm’s real estate investment arm. - Total Routing Solutions is a routing and logistics services company. - Creek Capital Advisors is the firm’s advisory affiliate.

Between the lines: - Zack is signaling a strategy built around operational control, patient ownership and disciplined underwriting rather than rapid fund-style deployment. - The emphasis on Michigan-based founder-led businesses suggests Creek Equity wants a local sourcing edge in a market Zack sees as undercapitalized. - The written policy and committee process are meant to frame the firm as structured and selective, not opportunistic. - Zack said Michigan has more good businesses and more capable operators than it has patient capital. - Zack said Creek Equity wants to be the partner a founder or family can call when they are ready for what comes next, and then stay for the long haul. - Zack has spent more than two decades starting, buying and running companies in Michigan. - Zack attended The Ohio State University, where he played forward on the Buckeyes men’s basketball team. - Zack says team sports shaped how he builds companies, including preparation, accountability and putting the right people in the right roles. - Zack writes about building and investing in businesses at scottzack.net.

What’s next: - Creek Equity is asking founders, owners considering a sale or partner, and advisers with a fitting business to reach out through creekequity.com. - The firm appears likely to keep using its own capital to build, back and buy companies across its target sectors.

The bottom line: - Creek Equity is marketing itself as a patient, Michigan-focused investment shop for founders who want a long-term partner, not a quick flip.