Blurb Launches Instant Store—A Fast Way to Sell Direct-to-Consumer & Maximize Earnings

Authors and creators get a print-on-demand book product page with no setup or platform fees. Blurb handles printing, shipping, sales tax, and customer service.

SEATTLE, WA, UNITED STATES, November 10, 2026 /EINPresswire.com/ -- Blurb, the self-publishing platform powered by RPI Print, today announced the launch of Blurb Instant Store, a new way for authors, artists, and creators to sell their print-on-demand books online, directly to their own audience. There are no setup, seller, platform, or distribution fees. Blurb deducts the print cost from each sale, and sellers keep the rest.

Each Blurb Instant Store is a ready-to-share book product page with a preview, author bio and social links, and a section featuring more books from the author. Every book is printed on demand and shipped directly to the buyer, so sellers carry no inventory, pay nothing upfront, and never handle packing or shipping. Blurb manages checkout, customer service, sales tax, and tracking updates, and pays sellers monthly. Because Blurb and RPI Print are part of the same company, Blurb books are printed in facilities RPI Print owns and operates, so authors and creators get the same exceptional quality, color fidelity, and reliability they’ve counted on from Blurb for more than 20 years.

With Blurb Instant Store pricing, sellers get lower print costs so they keep more of every sale. Sellers can share their store link anywhere their readers already are, including social media, newsletters, and websites, or turn it into a QR code for a bookmark or business card.

“Blurb Instant Store makes selling a book directly as simple as sharing a link,” said Pritam Das, senior vice president of product and design at Blurb. “Every Instant Store is a full, rich product page, so it looks and works like a bookstore listing. Authors set the price and reach their readers directly; we handle the printing and shipping, and they keep everything above the print cost. They can also use Blurb's AI Listing Optimizer to fine-tune their listings for use on any e-commerce or retail channel, as well as generate keywords for marketing, search optimization, and ad targeting.”

Rachel Colombo, debut author of The Stork’s Secret, a mystery novel featuring a thrilling art heist, is using Instant Store to launch her book. “I wanted launching my first book to feel as good as finishing it,” said Colombo. “I set up my store in minutes, ordered a proof, and had a link I could share with my readers right away. Blurb made the process fun and easy, and now I get to put my book in readers’ hands.”

Blurb Instant Store is available now, just in time for the holiday season, when readers are looking for perfect gifts and authors and creators can offer their books directly to them. Blurb will host a free webinar on November 17, “Meet Blurb Instant Store,” with Blurb creative ambassador Dan Milnor and Blurb lead brand designer (and author) Kim Arispe, covering how to set up and sell with an Instant Store. Instant Store is part of a growing suite of Blurb seller tools that also includes retail distribution, the RPI Print API, and Bulk Printing Services.

About Blurb
Blurb is the leading destination for bookmaking and self-publishing, empowering creators to design, publish, share, and sell bookstore-quality photo books, paperback and hardcover books, notebooks, and magazines. Founded in 2005 to democratize the industry, Blurb made it possible for anyone to share their work. Over the past 20 years, millions of books have been published worldwide with Blurb’s intuitive tools and integrations—by creative professionals, businesses, and everyday storytellers alike. Today, Blurb is a proud division of RPI Print, Inc., the AI-enabled technology platform behind the world's leading creative brands and a pioneer in personalized print-on-demand. Headquartered in Seattle, Washington, its legacy is rooted in creativity, craftsmanship, and connection. To learn more, visit www.blurb.com.

Hai-Yen Mura, SVP, Marketing & Communications
RPI Blurb
pr@blurb.com
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